What to expect during your Google Business Profile Optimization With Rotate Digital
Step 1: Our onboarding specialist will work with you for all your necessary credentials and login information to your Google Business Profile, Analytics Account, Search Console, etc. During this time frame it is imperative that you respond promptly to requests for access as we cannot start the process without access.
Step 2: Once your onboarding is completed, you will be assigned a dedicated account manager. Your account manager will work with the SEO team to be sure your project is completed both on time and successfully. Additionally, your Account Manager is your point of contact for your project. They will answer any questions or concerns that you have, along with update you with how your project is progressing, timeline of the project, and update you when the project is completed.
Step 3: The SEO team will work on optimizing your GBP profile, according to our process. Our process is well define and proven over multiple years and hundreds of companies.
Step 4: Once the SEO team has completed the optimization (approx. 3-4 weeks), your account manager will reach out and let you know the project has been completed. At this point they will discuss possible SEO strategies with you, potential SEO opportunities, and discuss the work that has been completed for you.
What do we do?
Below you will find some of the steps we take to optimize your profile:
- Competitor Search and Research
- GBP Business Branding - ensure consistency and efficiency of the brand across the GBP
- Apply appropriate business categories to GBP based on competitor research
- Ensure hours of operation are consistent across digital assets
- Ensure the optimized URL version is correct on the GBP
- Geotag all GBP photos
- Add related keywords to image names for SEO optimization
- Update GBP with geotagged videos provided by the client
- Curate GBP description based on relevant keywords and GEO related keywords
- Create GBP website, using Geo targeted key terms, competitor research and geotagged photos
- Post FAQ's and Engagement on the GBP to ensure accurate, up-to-date, and relevant information
- Creating reporting documents to track progress of map visibility over time. We use these reports to create a base-line of your company visibility.
Things to Avoid on your GBP:
- Making changes to the profile: this can cause suspension if not done correctly! A suspended GBP can cause THOUSANDS in lost revenue
- Creating duplicate profiles: This looks spammy to Google and will cause a loss or delay in rankings
- Using fake or inaccurate contact information as this can violate Google’s policies and harm the business’s reputation.
- Engaging in any fraudulent activities such as buying fake reviews or engaging in spammy link building practices.